Dignity in Care

Becoming a Dignity Champion
As a company we are committed to providing person centred care and support. 

A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person centred, as well as efficient, and are willing to try to do something to achieve this. So far over 80,000 people have signed up to be Dignity Champions, all pledging to challenge poor care, to act as good role models and, through specific guidelines issued by the campaign, to educate and inform all those working around them.

Dignity Champions are willing to:

  • Stand up and challenge disrespectful behaviour
  • Act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves
  • Speak up about dignity to improve the way that services are organised and delivered
  • Influence and inform colleagues
  • Listen to and understand the views and experiences of citizens.

Dignity Champions are all committed to taking action, however small, to create a care system that has compassion and respect for those using its services. Each Dignity Champion’s role varies depending on their knowledge and influence and the type of work they are involved in. There are many small things that you can do that can have a big impact on people’s lives, as well as taking on a more active role if you have the time to do so.

Dignity Champions include health and social care managers and frontline staff. They also include doctors, nurses, dieticians, porters, MPs, councillors, members of local action groups, and people from voluntary and advocacy organisations. People who use care services, their relatives and carers, as well as members of the public, are becoming Dignity Champions.

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Georgie Rockman